Lana Burgess

When your marketing is aimed at everyone, your message gets watered down and results suffer. Personas are a smart way to move beyond a one-size-fits all approach. We explore nine personas businesses can use to improve their marketing.

In this article, I explore why I disagree with my mom's decision not to vaccinate me when I was a child — and how, as an adult, I decided to finally get vaccinated.

The brain is the most complex organ in the human body. Many believe that a person only ever uses 10 percent of their brain. Is there any truth to this? In this article, we explore how much of the brain a person uses. We also bust some widely held myths and reveal some interesting facts about the brain.

In this blog post, we unpick the psychology of urgency and show you nine ways you can use it to increase conversions.

A strong content strategy can spell the difference between smashing your content goals and wasting your budget. But what does a winning content strategy look like?

Spirulina is a type of blue-green algae that people can take as a dietary supplement. People consider spirulina a superfood due to its excellent nutritional content and health benefits. This article discusses 11 potential health benefits people may get from adding spirulina to their diet.

Kombucha is a sweet, fizzy drink made of yeast, sugar, and fermented tea. It has a number of potential health benefits, including gut health and liver function.

When you are pushing yourself to excel in an industry you love, avoiding burnout is vital. But how can you reduce stress without slowing the pace of your progression?

In this blog post, we discuss the habits of successful employees. Emulating them will help you to stay well and land that promotion.

This blog post tells you everything you need to know about behavioural marketing. Learn what it is, why you need it, and how to use it to improve your marketing results.

This article discusses thirty ways you can grow your email list post GDPR. Read on to learn how to get list numbers up and expand your reach.

The two hemispheres or sides of the brain — the left and the right — have slightly different jobs. But can one side be dominant and does this affect personality? Read on to learn more about the functions and characteristics of the left and right brain.

This blog post discusses the creative ways six brands are using community building to connect with their customers.

This blog post celebrates seven Hollywood sci-fi blockbusters in which women play powerful roles. These films are inspiring female STEM (science, technology, engineering, and maths) students across the globe and helping them envisage a successful career in tech.

We believe technology can be a force for good. Great technology does exist and it is made for people, by people, to solve real human needs. Read on as we celebrate seven pieces of great technology and explore how they are improving lives.

In this article, learn how hazelnuts can support health, from lowering cholesterol levels to improving insulin resistance.